Monday 25 February 2008

LG Shoot

In January we were commissioned to shoot an ad for electronics giants, LG. For the release of their new Plasma tv (which is all picture and has no borders) we were briefed to 'take it to the edge'. Starring in the ad were Blue and Kerbie, who stepped up to run riot around the rooftops of Soho.
In this pic Sticky surveys the bigger of the jumps. Below lies a box rig made up of 200 cardboard boxes, crash mats and a tarpaulin cover. This 'should' ensure a soft landing but on the first jump, Kerbie (pictured in pink to the left of the mats) landed awkwardly and sprained his ankle badly. As a result, he had to be carted off to hospital and we had to call in Molotov who was sleeping at the time. Being the true star he is, he got a cab over, did the jump twice and then fucked off back home to sleep.











Here we see Blue on the left and Molotov on the right as they fly through the air.