Monday, 9 April 2007

RIP UF KR3W

One of our early team designs for the now defunct 'UF KR3W'. Each member of the team had their name written into the larger lettering. People often ask why certain members of that team were cut loose and most think it was because they had decided to "step out of the spotlight" of their own accord. The real reason which has never been disclosed until now, was because those same people decided to go to the Reading music festival instead of showing up to the initial meeting with Mike Christie (Director of Jump Britain). At that same meeting, an informal casting was being held at the Shell centre for the sequel to the Jump London documentary. Needless to say, Jump Britain helped catapult us to where we are now. Using Sticky as an example because he was the youngest in our team at the time, he's now been all around the world, featured in high profile commercials/movies and is sponsored by Adidas and Nokia. To top it all, he actually gets paid to play and helps run our academy classes in London. Its funny how we all have paths in front of us and its up to us as individuals to find our own way. Some lead onto higher levels and some lead to dead ends.